# Standards

Luxury is not a texture or a box. It is the discipline behind what goes on your skin.

_This document is public and contains no confidential information._

## Freshness, not fear
KAKI belongs in the bath: a precise body-care ritual for clean-feeling skin, close-contact confidence, and scent changes regular soap does not always solve.

## Ingredient transparency
Full ingredient lists published before anything ships. No hidden fragrance load.

## Batch & lot marked
Every Founding Batch kit is numbered and lot-marked, so you know exactly what you received.

## Testing intention
Stability and skin-compatibility testing are completed before any batch ships.

## Premium manufacturing
Small-batch production with partners held to exacting cosmetic manufacturing standards.

## Honest formulation
If a refinement materially changes the formula, you will know before it ships, and may cancel for a full refund.

## What This Is, and Is Not
### What this is
- A cosmetic body-care ritual for refined daily freshness.
- A deodorizing body bar built around Japanese persimmon extract.
- A deliberate wash for the places scent settles and fabric comes close.

### What this is not
- Not a stronger perfume.
- Not a harsher scrub.
- Not an antiperspirant or body spray.
- Not a substitute for getting sudden or unusual scent changes checked.

## Claim Boundaries
Shibui Rituals is a cosmetic freshness ritual. It makes no medical, therapeutic, antibacterial, or disease-related claims and is not intended to diagnose, treat, or manage any condition.

### Preferred language
- refined freshness
- deodorizing body bar
- Japanese persimmon extract
- scent changes
- regular soap does not always solve
- musty, oily-smelling odor
- daily body ritual
- skin + fabric freshness
- close-contact confidence

### Language to avoid
- cure
- treat
- disease
- bromhidrosis
- antibacterial
- kills bacteria
- hormone treatment
- medical grade
- eliminates nonenal by a percentage
- old people smell
- stink
- detox